Monday, May 26, 2014

Producer Dana Brunetti talks about 'Fifty Shades of Grey' and mentions Jamie (November 2013)

Fifty Shades of Grey producer Dana Brunetti discussed the difficult casting process and why landing a newcomer like The Fall’s Jamie Dornan may work out better in the end:

“No matter who we cast, people were gonna be angry about it. And then we obviously had the one that we cast that ultimately didn’t work out. We have to meet the ideas of the fans to an extent and make them happy—although you’re not gonna make them happy because they’re thinking of somebody else in their mind. And I always thought it would be better if we went with somebody unknown so then everyone can discover them together, that’s where I really think we are now with Jamie and Dakota.”

Brunetti also talked about the difficulty in landing certain actors, noting the project scared some off for a few different reasons:

“You have to get actors that really want to do it as well, and that was a really difficult process because a lot of them didn’t want to do it just because of what they either thought that it would require or what it will require, or what it will make them into; it’s gonna make them into huge stars but known of a certain thing. So some actors might not be able to break out of that in their career when they wanna do other projects either in between the productions of the [Fifty Shades]films or beyond the films.”


Adapting James’ book also provided its own set of challenges:

“For any book it’s distilling all of the moments in the book that are either fan favorites or pivotal that you have to have in there, and how you tie that all up into a two hour movie is not the easiest job.  That’s any book, and this one has all the inner monologue of Anastasia where you learn a lot about her from her Inner Goddess.  Obviously we can’t, otherwise the whole movie would be all voiceover, so that was a big problem how we were gonna deal with that as far as the script and still convey a lot of that without voiceover.”

Finally, what’s on everyone’s minds is just how far the Fifty Shades of Grey movie will go in depicting the book’s explicit sex scenes.  Brunetti admitted that the film will definitely be rated R, but he has an idea of how to please fans that are asking for the no-holds-barred version:

“It’ll be R, obviously it has to be R.  This is just my opinion and this doesn’t mean this is going to happen, but I always thought it would be really cool if we released the R version and then we had an NC-17 version that we released a few weeks later.  So everybody could go and enjoy the R version, and then if they really wanted to see it again and get a little bit more gritty with it then have that NC-17 version out there as well.  It’d be great for the studio too because they’d get a double dip on the box office… What we’re kind of hearing from the fans is they want it dirty, they want it as close as possible [to the book].  We want to keep it elevated but also give the fans what they want.”

That being said, Brunetti and his team very much want to bring a tastefulness to the proceedings:

“We’ve been able to attract fantastic team as far as our department heads, everyone that’s gotten involved have very good resumes.  Which I think is shocking to a lot of people who label it ‘mommy porn’ or say ‘it’s gonna be trash,’ I think the team that we’re assembling should be already deafening that.”

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