Sunday, February 15, 2015

Box Office Report: 'Fifty Shades Of Grey' Dominates Overseas Box Office In $239.7M Global Debut

Global Report from
Fifty Shades of Grey scored the biggest overseas opening weekend of 2015 with $158 million from 9,637 locations in 58 territories. The strong performance overseas gives the film an opening weekend of $239.7 million worldwide. Saturday brought in $55.1 million overseas alone, Universal's biggest single day gross outside of North America. Universal's previous single-day record holder overseas was Fast & Furious 6 with a $46.2 million tally. Fifty Shades of Grey fell just shy of hitting Universal's biggest ever overseas weekend; Fast & Furious 6 still holds the title with $160.3 million. 
Fifty Shades did score major records in individual territories. Argentina, Czech Republic, Hungary, Italy, Latvia, Lithuania, Poland, Slovakia, Slovenia, Ukraine and Uruguay are all reporting the film reigstered the biggest opening weekend of all time across their respective markets. The film is claiming the biggest opening weekend record across a total of 30 territories. 
Individual market highlights include: 
United Kingdom - #1 with $21.1M at 586 locations. Biggest opening weekend of all time for Universal. Biggest February opening of all time. 
France - #1 with $12M at 785 locations. Biggest opening weekend of all time for Universal.  
Germany - #1 with $15.2M at 741 locations. Biggest February opening of all time. 
Italy - #1 with $9.1M at 530 locations. Biggest opening weekend of all time for Universal. 
Russia - #1 with $10.5M at 1,105 locations. Biggest opening weekend of all time for Universal. 
Spain - #1 with $7.9M at 398 locations. Biggest February opening of all time. 
Argentina - #1 with $3.8M at 162 locations. Biggest opening weekend of all time. 
Brazil - #1 with $8.9M at 550 locations. Biggest Universal opening weekend of all time. 
Mexico - #1 with $8.1M at 667 locations. 
Australia - #1 with $8.6M at 277 locations. Biggest February opening weekend of all time. 
New Zealand - #1 with $1.1M at 90 locations. Biggest February opening weekend of all time. 
Philippines - #1 with $2.2M at 85 locations. 

North America Report from
Sunday Update: Universal's Fifty Shades of Grey lived up to the hype at the box office this weekend with an estimated three-day start of $81.7 million. The highly anticipated erotic romantic drama opened in line with its massive (and wide-ranging) pre-release expectations, which had surged in the weeks leading up to the film's release due in part to extremely strong pre-sales. Fifty Shades of Grey seized control of the record for the largest three-day Presidents Day weekend debut of all time; as it outpaced the $56.26 million three-day start of 2010's Valentine's Day by a very impressive 45 percent. Without adjusting for ticket price inflation, Fifty Shades of Grey claimed the second largest opening weekend ever for the month of February, as it placed just behind the $83.85 million opening weekend performance of 2004's The Passion of the Christ. Fifty Shades of Grey also claimed the fifth largest R-rated opening weekend of all-time (behind only 2003's The Matrix Reloaded, last month's debut of American Sniper, 2011's The Hangover Part II and The Passion of the Christ). Universal's current four-day estimate for Fifty Shades of Grey is $90.7 million. 
Fifty Shades of Grey opened with $30.3 million on Friday (which included an estimated $8.6 million from Thursday night shows), experienced a healthy 21 percent Valentine's Day boost on Saturday to take in $36.7 million and is estimated to decline 60 percent on Sunday to gross $14.7 million. That gives the film an estimated opening weekend to Friday ratio of 2.70 to 1. It is possible that Fifty Shades of Grey may be quite front-loaded going forward, due in part to the opening weekend rush out of the film's pre-existing fanbase. The film's lackluster C+ CinemaScore rating and poor critical reviews aren't promising early signs either when it comes to long term holding power. 
The audience breakdown for Fifty Shades of Grey skewed heavily towards female moviegoers (68 percent) and towards moviegoers over the age of 25 (58 percent). The film grossed $2.1 million over the four-day frame from its limited IMAX run in 85 locations, which was announced fairly last minute.
Saturday Update: Universal reports that Fifty Shades of Grey bagged a whopping $30.2 million on opening day, including Thursday night's $8.6 million early start. Fifty Shades' first day take is the fourth highest ever for an R-rated film, only behind The Matrix Reloaded ($37.5 million), The Hangover Part II ($31.6 million), and American Sniper ($30.3 million). Yesterday also wasn't far behind the $36 million first day of the original Twilight considering that film opened over a standard non-holiday weekend. The adaptation has certainly lived up to and beyond expectations following record pre-sales, with a very busy Valentine's Day yet ahead of it on Saturday (as well the benefit of an extended weekend due to President's Day on Monday). BoxOffice is currently projecting $77 million for the 3-day frame and $87 million for the 4-day. Still, this film is in a very unique position, so comparisons are very slim at this point 
Our top 10 4-day projections can be found below. Meanwhile, check BoxOffice on Sunday for official weekend estimates from the studios. 
Top 10 Weekend Projections 
1. Fifty Shades of Grey ($87 million 4-day)2. The SpongeBob Movie: Sponge Out of Water ($40.5 million 4-day)
3. Kingsman: The Secret Service ($39.0 million 4-day)
4. American Sniper ($17.8 million 4-day)
5. Jupiter Ascending ($9.2 million 4-day)
6. Paddington ($4.9 million 4-day)
7. The Imitation Game ($4.6 million 4-day)
8. Seventh Son ($3.5 million 4-day)
9. The Wedding Ringer ($3.4 million 4-day)
10. Black or White ($3.0 million 4-day) 
Friday Update #1: Universal reports this morning that Fifty Shades of Grey bagged an impressive $8.6 million from Thursday's opening night shows beginning at 8pm in 2,830 theaters. That figure represents the second-highest R-rated late night debut ever, trailing only The Hangover Part II ($10.4 million). Grey also claimed the best late night figure ever in February, while surpassing Fast & Furious 6's $6.5 million to become Universal's best preview gross in company history. 
Also of note, Fifty Shades blew past Gone Girl's $1.3 million Thursday night debut last fall. Even though both films were highly anticipated book adaptations, Fifty Shades shares a portion of the Twilight audience segment given its origins in connection to the latter series -- hence the much stronger Thursday turnout than Gone Girl. Additionally, moviegoer curiosity appears to be a major driving force behind Grey considering its controversial aspects. 
Despite the fan rush last night, Grey's audience will continue expanding throughout the next 48 hours based on's report that those pre-shows only accounted for 14.5 percent of advance sales as of Wednesday -- compared to Friday's 28.3 percent and Saturday's (Valentine's Day) 42.3 percent. BoxOffice previously broke down the full potential of what Fifty Shades could accomplish as it expands into 3,646 theaters this weekend.

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