Friday, July 25, 2014

‘Fifty Shades of Grey’ Trailer Tops All Films on Social Media This Year

Variety - Saints are no match for sin on Facebook.

The “Fifty Shades of Grey” trailer surpassed a pair of religious films, “Son of God” and “Heaven is for Real,” to become the most active film year to date on the social media platform in the first 24 hours since it was released, according to data compiled by ListenFirst Media.

The full trailer received 1.2 million Facebook likes, shares and comments since its Thursday morning debut on NBC’s “Today,” leading the film to outperform all other non-franchise films released since January 2013.

In the first 24 hours since the spicy trailer’s launch, the social media platforms for the “Fifty Shades” film gained steam by attracting 986,000 new followers on Facebook, Twitter and Instagram. With still six months until its theatrical release, the film now has more than 3.9 million fans on its social media platforms.

Since the trailer’s launch, “Fifty Shades” has received 374,000 Twitter mentions, according to data from FirstListen, who considered both hashtags and keywords referring to the pic. This compared  to the 237,000 Twitter mentions this summer’s romantic drama “The Fault in Our Stars” received the day it opened in theaters.

It made waves overseas as well in the first 24 hours since release, garnering 5.9 million views on The Universal UK YouTube channel in addition to the already 6.6 million views on the film’s YouTube channel powered in the U.S.

The most active demographic on Facebook that responded to “Fifty Shades” was 25 to 34-year-old women, according to data pulled by TV ad tracker from social intelligence firm Wayin. “Fifty Shades,” which shares the young adult women demographic with “The Fault in Our Stars” surpassed the amount of mentions that “Fault” received on Twitter.

Universal’s film bows in theaters Feb. 13, 2015.

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