THR - The Fifty Shades phenomenon shows no signs of slowing down.
The first trailer for the erotic drama based on the best-selling EL James novel has racked up a stunning 36.4 million YouTube views since its release on July 24, according to technology firm Zefr, which tracks the numbers.
Fifty Shades had the best opening week for any trailer in 2014. The previous high was the 31 million views Teenage Mutant Ninja Turtles got in its debut frame at the end of March. Godzilla and Transformers: Age of Extinction both notched 26.3 million views in their first weeks, while Dumb and Dumber Too did 23.5 million.
The Fifty Shades trailer was released so it could play before Lucy, the new action movie starring Scarlett Johansson.